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The traditional market orientation in construction is to position your enterprise into an attractive market segment, breaking entry barriers, based on careful market analysis.
Resource orientation means that:
- Strategic success is based on long-term enterprise resources;
- Resource benefits need to be protected and used in the long term for their own benefit and for the benefit of the customer;
- supply diversification is based on resource advantages;
- resource benefits, diversified supply, and market success.
Construction activities result in the following specific risk factors:
- unique nature of construction projects (single production);
- Capital investment intensity (large volumes per unit of time)
- Continuous zeitnot from project order to delivery
- Manage many heterogeneous areas (participants, phases, structures, etc.)
- Integration (complexity) of hardware;
- Changing forms of conditions and contracts;
- life-cycle responsibility for the construction facility;
- long project life.
For project-oriented construction enterprises, there are additional risk factors:
- features of the facility (micro and macro position, building permit, building ground, etc.);
- external conditions (natural disasters, weather events, socio-political problems, etc.)
- market fluctuations and structural crisis.
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